"Besini": Georgian traditions revived in Tsinandali

“Besini” means “sacrificial wine” in old Georgian. Since 2004, when the first vines were planted in the village of Tsinandali, our goal has been to create a product that would be a worthy continuation of Georgian winemaking. Today, our farm covers more than 400 hectares, where traditional methods and European technologies combine.

An appropriate digital platform was necessary for an enterprise of such a scale that would introduce our values ​​to the world. That is why we worked together with the gaaciprule.ge team on the development of the website. They were able to create a space where the history and quality of our wine are perfectly conveyed:

• International standards platform: A modern, sophisticated design was created that reflects our approach — respect for traditions and the pursuit of innovation.
• Improved visibility: It was important for us that information about “Besini” was easily accessible to any interested person. As a result of technical optimization, our website today occupies leading positions in search engines, which makes it easier for users to find information about our products and vineyards.
• Mobile access and speed: the site is adapted to any device, which allows us to be closer to true wine connoisseurs around the world.

With this digital transformation, we have completed another stage in the history of the development of “Bessin”. Now our online space is as sophisticated as the wine that we create in honor of our ancestors and with faith in the future.